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year our staff takes a look back at the previous year to see what
stories and events had the most impact on OOB. Here is our list for
- LIT Hosts Community Forum
- OOB Supports Greater Good
- A Comprehensive Cultural Plan for NYC
- The Sequester Impacts National Arts Funding
- Indie Theatre Now/nytheatre.com
- Red Room Closes
- Indie Arts Blogs
- Obamacare for Artists
- Opportunities with LIT
The League of Independent Theater has several exciting opportunities right now: there are openings for 3 new board members and applications are available for both the LIT's subsidized rehearsal space and a new pilot program for working in schools in exchange for discounted space.
- World Theatre Day is March 27th
Your company can become a NYC World Theatre Day Coalition member! Just email email@example.com to get involved.
- National Center for Arts Research Report
wish all the available data on U.S. arts and cultural organizations was
analyzed by one source? On Feb. 10th at the Pershing Square Signature
Center, there will be a FREE presentation of the NCAR's research on
solutions to some of the most challenging problems facing arts leaders.
Find more information and register.
details about these and other important activities affecting OOB and to
see how you can help and get involved, check out the Community Corner.
Time to Take Stock
Years is traditionally the time when we all take stock and review our
previous year. It is also an excellent opportunity to assess your
marketing efforts and determine which tools are working best for you. Identifying which technique(s) are actually working will help you focus your efforts and minimize extraneous costs and manpower.
order to realistically evaluate your marketing efforts, you need to be
able to track which tools are generating the most audience. Trackable
discount codes are a great way to start. Assign each marketing tool its
own code: postcards get one code, facebook posts/ads gets another, etc.
Then evaluate which codes produce the best response. Tracking tools such
as Google Analytics can also help evaluate your online efforts.
Setting up assessment tools is an important, but often overlooked first-step in developing an affective marketing plan.
Happy New Year!
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by Christopher Borg
Playwright and actor, Montgomery Sutton,
is the type of multi-talented, ambitious theatre artist that has come
to typify a lot of the young, indie theatre artists forging multiple
creative avenues to find their voice.
As an actor, Montgomery
was a 2013 Nominee for Outstanding Actor in a Lead Role for his
portrayal of Edmund in the American Bard Theatre Company's production of
King Lear. A graduate of NYU Tisch's Atlantic Theatre School,
his resume boats a balance of appearances across town in various
Off-Off-Broadway theatres and leading roles in indie films.
playwright, Montgomery trained with Edwin Sanchez, Josh Hect, and Tina
Howe at Primary Stage's Einhorn School of Performing Arts and Steven
Drukman at NYU's Tisch School of the Arts. He currently has a play in
development (currently titled Ruins) and his play Your Colonel was developed at the 2013 Workshop at the Metropolitan Playhouse's Founders Festival.
I caught up with Montgomery in Texas as he prepared for his January 20th opening in On the Eve,
a new rock musical created by Shawn Magill, Seth Magill, and Michael
Federico currently in production at at Theatre Three in Dallas.
CB: Howdy Montgomery. Tell me about this rock musical, On the Eve?
MS: On The Eve is the almost entirely true story of Marie Antoinette and her time-traveling hot-air balloon.
CB: (to self) Of course it is.
So, with Revolution on the horizon and a husband who is generally
lacking, Antoinette turns to a space-busting aeronaut, a crazed
scientist, and a beautiful muse to set things right in her kingdom
before launching them on their way to a different time to take on
Politics, the Church, Science, and a crazy dude in a bowler hat.
CB: Always a crazy dude in a bowler hat. A time-traveling Marie Antoinette?
Yes, her story is spun together with that of the inventor of the hot
air balloon and future space-faring-rock-god Chase Spacegrove, and their
travels through time.
CB: Yes, I think I remember him from AP European History. Is the production a period piece or updated to modern times?
It is not happening in the safe comfort of our 2014 theater, but
underground in a war-torn future...as the story goes along, the audience
discovers that the narrator-come-puppet-master is manipulating the
story and other performers to his own ends, so the members of the
company start rebelling.
CB: That sounds awesome.
MS: On the Eve
is an incredible piece of theater that I've been thrilled by since
seeing its first public reading in 2011 and I couldn't be more excited
to join the company for its professional world premiere.
I see you have done a fair share of indie theatre since you finished
school. We all know it comes with challenges, but what have you found
to be rewarding about this amazing artistic scene?
MS: Honestly, the same fearlessly daring uniqueness that characterizes On the Eve
is precisely what draws me to working in Indie Theater
off-off-Broadway. In my experience, it's a unique microcosm where the
only mistakes you can make as an artist are to underestimate yourself or
work towards the safe choice instead of the choice most uniquely
specific to you. That's incredibly liberating as an artist and, in my
opinion, absolutely essential to a thriving arts community.
Well put. Watch Montgomery in action in the On the Eve promo video.